Social Responsibility and the Community Research Paper

Social Responsibility and the Community - Research Paper Example Notably, corporate social responsibility promotes the reputation of the company and creates a competitive advantage. In the modern world, organizations are under pressure to practice corporate social responsibility while still making profits. Indeed, it has become an expectation for all organizations to be ethically and socially responsible for the benefit of the organization and the society (ISO, 2010). This paper will research and write an analysis of Starbucks social actions in the community. Analysis Starbucks Coffee Company is the leading coffee retailer, roaster, and brand of specialty coffee in the world. Starbucks originated from Seattle, USA, but today it operates in over 60 countries with more than 18,000 stores. Starbucks specializes in premium and sell salads, books, gifts, warm and cold beverages, and other accessories. Due to its wide market network, high quality of its products, and the wide range of products, Starbucks commands a significant market presence where it h as the largest customer base in the coffee other blend- drinks industry. As a result, it interacts with many societies and therefore influences their lives. Therefore, there is need for a corporate social responsibility strategy to guide the operations of Starbucks Coffee Company all over the world. ... Indeed, it is clear from the organization’s website that Starbucks adopted various corporate social responsibility strategies with a view of achieving its mission statement. Specifically, the corporate social responsibility strategies adopted by Starbucks includes the 2000 partnership with Conservation International aimed at creating ethical coffee-sourcing guidelines (Bruhn-Hansen, 2012) and the formulation of the Starbucks Foundation. Moreover, Starbucks seeks to be accountable to all Starbucks stakeholders and making social investments in origin countries as well as minimizing their environmental impact. Additionally, the organization participates in the Global Month of Service. There are various pros and cons to the application of the respective corporate social responsibility strategies adopted by Starbucks Coffee Company. For example, the 2000 partnership with Conservation International aimed at creating ethical coffee-sourcing guidelines derives notable pros and cons. I n this strategy, Starbucks boosts the lives of farmers by purchasing at outright prices, signing long-term contracts, and buying directly from farms and cooperatives (Starbucks Corporation, 2013). This equally ensures sustainable supply of high-quality coffee to the organization. Moreover, through the Ecologic Enterprise Ventures and the CI Foundation, Starbucks avails credit facilities to farmers (Starbucks, 2001). Nevertheless, an outright price and long-term contracts hinders the farmer from enjoying better prices from other companies in the near future. More so, there is a risk to the repayment of the loans given to the farmers. On the other hand, the partnership allows Starbucks to give financial incentives and rewards to coffee suppliers who conserve the environmental and demonstrate

Assignment 3 Buyers Behavior Example | Topics and Well Written Essays - 500 words

3 Buyers Behavior - Assignment Example Marketing, understanding the customers would help an organization to develop and distribute its products at the right places and appropriate prices (2014). Therefore, understanding of the organization’s customers, regardless of if it is small or large, is an essential factor towards the financial success of the company. Both the consumers and businesses have specific patterns that can enable an individual to determine the buying behaviors. There are various steps, both for the business and customers, which determine how well their buying behaviors are. Adopting an appropriate buying behavior for the business will ensure that the customer will the product that they need at the right place and at the right time. There are various steps that a typical business or organization will go through when purchasing its products. In summary, the business should first identify the existing need or problem among the available customers. This would help it to determine how they will be able to meet those needs. Secondly, the business should develop product specification to determine what specific products will meet their needs. The search for products and the supply points is the third step in the purchasing process. This can be achieved through ways such as exhibitions, the company’s sales force, and other advertising ways that can provide relevant valuable information. Fourth, the business can now be ready to place an order, after which the management would evaluate the performance of the product and supplier. After all these steps, the business should follow on the purchase made, since the first purchase should not be viewed as merely a one of a time purchase, but as the beginning of a long te rm business relationship. Likewise, Shah points out that there are several processes that are involved in the determination of the consumer behavior (2015). Primarily consumers would tend to look at the commodities that they would like to consume after which they will tend to select